MY Work

A curated collection of major academic projects across diverse subject areas

Click on each image or video to view the full project

Rebound : Rally

Developed Rebound : Rally, a functional beverage concept designed to support recovery while maintaining an active social lifestyle. The project includes brand positioning, product design, packaging, and a go-to-market strategy targeting fitness-oriented consumers who value both performance and nightlife

Heisman Campaign

Built a comprehensive marketing campaign positioning Jalen Milroe as a Heisman Trophy contender through a redemption-driven narrative. The project defines key audiences, messaging strategy, and integrated communication channels designed to increase engagement, media visibility, and voter impact.

Heisman Campaign Video

Produced a campaign video highlighting Jalen Milroe’s Heisman candidacy through a redemption-driven narrative, combining game highlights, storytelling, and strategic messaging. The video was designed to build emotional connection, amplify media attention, and reinforce his positioning as a top contender.

Canes Legacy Game

Crafted a comprehensive business plan for the “Canes Legacy Game,” a charity alumni event designed to engage fans, strengthen alumni connections, and support a local nonprofit

Chipotle Social Media Audit

Conducted a comprehensive social media audit of Chipotle, analyzing content strategy, engagement trends, and competitor positioning to identify opportunities for increased audience interaction and brand growth.

Spotify Case Study

Proposed digital marketing strategies for Spotify focused on user acquisition, including testimonial-driven campaigns and localized influencer initiatives to strengthen global market penetration.

BSL 476 Group Project

Constructed and evaluated a custom liability case involving a drone accident by analyzing insurance coverage, legal exposure, economic damages, and settlement strategy while identifying policy gaps to reduce future risk.

Bass Pro Shops

Analyzed Bass Pro Shops’ retail strategy by evaluating its history, mission, and competitive positioning while proposing new store concepts, advertising strategies, and merchandising improvements.